The boring sh!t in business Podcast with Amy Bajada

EPISODE 204 : The First 4 Numbers You Need Before You Touch Anything in Your Business This Year

If the word numbers makes you feel overwhelmed, avoidant, or quietly stressed — this episode is for you.
Before you set goals, raise prices, hire staff, launch something new, or tell yourself you “just need more sales,” there are four numbers every business owner needs to know first.
Not to judge yourself.
Not to beat yourself up.
But to finally get clarity, control, and confidence in your business decisions.
In this episode, I'll breaks down — in plain English — the four foundational numbers that underpin every financially stable business, and explain why trying to grow without them almost always leads to burnout, confusion, or unnecessary pressure.
This is a conversational, coaching-style episode designed for business owners who’ve always felt uncertain about how to make the “numbers thing” actually work.
In this episode, we cover:
Why being busy does not equal being financially safe
The first number you should check before making any business decision
How understanding your fixed expenses reduces stress and guesswork
Why gross margin matters more than “more clients”
The one number that helps business owners sleep better at night
How these four numbers work together to guide smarter decisions
A simple reflect-and-take-action moment you can do immediately
You don’t need to be good at maths.You don’t need fancy spreadsheets.And you definitely don’t need to have it all figured out.
You just need visibility — and this episode gives you exactly that.
🎧 Press play if you want to stop guessing and start making decisions from a place of clarity.
Ways you can get in contact ...
email amy@amybajada.com
touch base on insta @amybajada_coaching
check out my website www.amybajada.com.au

EPISODE 203 : The Cashflow-First Way to Set Small Business Goals for the New Year

As the new year approaches, most small business owners feel the pressure to set bigger goals, earn more money, and “do better” than the year before. But here’s the truth: traditional goal-setting doesn’t work if your financial foundations aren’t supporting you.
In this episode, I wanted to share a powerful cashflow-first approach to setting business and financial goals for the year ahead — one that’s grounded in clarity, profit, sustainability, and real-world decision making. You’ll learn how to create goals that actually stick, how to align business and personal financial needs, and how to build a plan that adapts as your business evolves.
Whether you're planning for 2026, refining your financial strategy, or simply wanting to feel more confident with your money, this episode gives you a practical, no-fluff roadmap to set yourself up for long-term success.
Listen now ..
Links as per episode (ways we can work together)..
Small Business Cashflow Course – Learn the exact system I teach clients to create clarity, stability, and predictable cashflow
Free Office Hours sessions
Book a discovery call

EPISODE 202 : Busy, Broke & Burnt Out: What Your Business Model Is Really Telling You

Rising costs are crushing small businesses ... but I’m going to say what most people won’t:
Costs aren’t actually the real problem.
If you’re busy but still broke…If you’re making sales but constantly stressed about cash…If you’re scared to look too closely at your numbers…
This episode is for you.
In this conversation, I unpack:
✅ The three silent business killers exposed by rising costs✅ Why fear-based pricing is keeping you stuck✅ How to spot cashflow risk before it becomes a crisis✅ Why working harder won’t fix a broken business model
This is a real, no-fluff episode about margins, cashflow, pricing pressure, burnout, and what it actually takes to build a business that feels safe again.
And if you’re ready for deeper, personalised support, I also share how you can work with me 1:1 to get control of your numbers and your decisions.
Links from the episode;
Work 1:1 with me > www.amybajada.com.au/discoverycall
Get your cashflow sorted > www.amybajada.com.au/cashflow
Stay connected > www.amybajada.com.au
 

EPISODE 201 : The Financial Side of Social Media Marketing

Your content might be going viral… but is your revenue?
This episode exposes the truth no one wants to say out loud:
Likes don’t pay your bills — cash flow does.
Join me as we pull back the curtain on:
🔥 the metrics that matter🔥 the ones that don’t🔥 how to know if your ad spend is profitable🔥 why your “small test budget” might still be dead money🔥 the moment your brand hits recognition milestones — and the strategy shifts
If you’re ready to move from “posting and hoping” to making smart, financially-backed marketing decisions… jump into this episode now.
Your future self (and future bank balance) will thank you.

EPISODE 200 : 200 Episodes In: Here’s the Truth No One Else Will Tell You

EPISODE 200 IS LIVE 🎙️🔥
And instead of giving you an inspirational highlight reel…I’m giving you the TRUTH.
The raw, unfiltered truth about why so many business owners are struggling — and what actually needs to change if you want your business to survive AND grow.
I’m talking:
💥 the obsession with sales over sustainability💥 shiny object syndrome💥 poor pricing + weak margins💥 buying courses that don’t deliver💥 coaches who promise “$10K months” without telling you the cost💥 avoiding your numbers💥 and the shame business owners keep carrying quietly
And I’m also talking about YOU — the business owner who wants to do it right, build it properly, and finally understand your money.
This episode is the most honest one I’ve ever recorded.Because at 200 episodes… why sugar-coat it?
Listen now.
Small Business Cashflow Course Link : www.amybajada.com.au/cashflow

EPISODE 199 : How Discounts and Promotions Affect Cash Flow

Black Friday is coming… and with it, the pressure to discount, promote, slash prices, and “join the hype.” But here’s the truth no one talks about: you don’t owe the market a discount.
In this episode, we dive deep into the very real pressure small business owners feel during sale season — and the financial consequences of discounting without strategy. We unpack how discounts actually affect your cash flow, why higher volume doesn’t always mean higher profit, and how easy it is to get stuck in a cycle that trains your customers to only buy when things are on sale.
And then we flip the script.Because some of the strongest, most respected brands in the world — Apple, Tiffany & Co., and countless premium businesses — don’t discount. Not for Black Friday. Not for Christmas. Not because “everyone else is doing it.”
They know their value.They protect their margins.And they lead instead of reacting.
This episode will help you do the same.
Whether you do want to run a promotion or you’re feeling the pressure to follow a trend you’re not financially comfortable with, this conversation will give you the clarity and confidence to make decisions based on your cash flow — not on noise, fear, or comparison.
You’ll walk away knowing:– The true impact discounts have on your margins and cash flow– Why “more sales” doesn’t automatically mean “more profit”– How to design promotions that add value without draining your bank account– When discounting makes sense… and when it doesn’t– Why you’re allowed to say NO to sales-season pressure– How to opt out of discount culture without losing customers
If you’ve ever felt like you should discount “because it’s Black Friday,” this episode is going to be a game-changer. Listen in, take a breath, and run your business on your terms — not the discount calendar.

EPISODE 198 : Don’t Let Taxes Ruin Your Summer — Get Ahead Before the Year Ends

We’re heading into that time of year ... deadlines, Christmas prep, and a mad dash to the finish line before summer holidays kick in.
And while most small business owners are thinking about time off, there’s one thing that doesn’t take a break… taxes.
In this episode, we’re talking about how to get ahead of your taxes before the year ends ... so you can actually enjoy your summer without worrying about surprise ATO bills.
You’ll learn:💡 The big mistake most small business owners make with taxes💡 How to forecast and plan your tax obligations (without the overwhelm)💡 Simple ways to build tax into your weekly routine💡 The power of a dedicated tax fund ... and how it can save your cash flow
If you’ve ever been hit by a lump-sum tax bill or found yourself scrambling to find the money, this episode is for you.
👉 Listen now and make sure this summer is the one where you stay ahead, stress-free, and in control.
🎧 Visit www.amybajada.com.au/cashflow to learn more about my Small Business Cashflow Course and join the Five Minutes of Finance community for free weekly tools, tips, and support.

EPISODE 197 : Lessons Learned from Past Business Failures

Ready to flip your perspective on failure? In this episode, I'm getting real about the mistakes, missteps, and flops that most business owners (yep, including me!) would rather sweep under the rug. But instead of hiding them, I’m shining a light on the quiet failures ... the launches that tanked, the ideas nobody wanted, those “crickets” moments that leave you wondering if you’re even cut out for this.
I walk you through my own behind-the-scenes stumbles (hello, ghosted product launches and empty seats at workshops!) and show you how each of those moments was actually the spark for something better. Expect some candid stories, actionable strategies, and the kind of advice you won’t hear from someone pretending to have it all figured out.
Here’s what you’ll get out of this episode:
A new lens for looking at failure: It’s not the end ... it’s often the start of something bigger if you’re willing to listen.
Simple ways to track your lessons: I’m sharing how I turned guesses into growth, and why documenting what didn’t work is your secret weapon.
Setting benchmarks: I’ll help you figure out how to define success for YOUR business projects, so you’re not flying blind or losing sleep over comparison.
Owning your mistakes and turning them into action: Tough love here .... I share why taking responsibility puts you back in control (and how it changed my business).
Turning reflection into strategy: It’s not just about learning from the past, but using those lessons to tweak, improve, and actually win next time.
It’s real, it’s raw, and if you’ve ever felt discouraged by a flop, this episode is especially for you.
So, if you’re ready to see your business failures with fresh eyes .. and start using them as fuel for your next breakthrough ... press play and join me for this honest conversation. Don’t keep repeating the same mistakes. Listen, reflect, and let’s turn setbacks into comebacks, together!
Let’s do this ... 

EPISODE 196 : The Smart Financial Checklist for Your Next Product or Service Launch

Ever felt that wild mix of excitement and terror before launching something new in your business? I know the feeling!
In this episode of The boring sh!t in business, I’m getting real about the financial side of launches ... think less “pie in the sky” hype, more practical steps to make sure your next big idea is profitable (not just popular).
Here’s what you’ll hear:
Why financial awareness is non-negotiable when launching. I’ll share a story about a skincare business that got all the buzz but missed some major cost pitfalls (spoiler: you don’t want their break-even nightmare).
A clear, actionable roadmap: We’ll break down exactly how to budget for a launch ... from estimating ALL your costs (including those sneaky ones like shipping, legal fees, and staff training) to adding a buffer and deciding how you’ll actually fund it.
Realistic revenue planning: Let's talk about setting money goals that match your market, not just your dreams. I’ll help you figure out how many sales you really need to make, set your price with intention, and map out your break-even point.
Profit margins ... why they matter: It's not about what comes in, it’s about what you keep! I’ll guide you through a margin check and how to tweak costs or prices before you commit.
Marketing that makes financial sense: Bold strategies don’t always need big ad spends. I’ve seen firsthand how simple, organic marketing can crush over-the-top campaigns. I’ll share a florist's story that proves it.
Tracking and tweaking: Once you’ve launched, it’s all about measuring what’s working and what’s not ... turning every launch into a learning experience.
By the end of the episode, you’ll walk away with the confidence and tools to plan a launch that builds both your business and your bank account. No more guesswork, no more flying blind ... just smart, intentional financial moves.
Ready to turn your next launch excitement into real business growth—and profit? Listen now! And if you find this episode helpful, share it with your mates. Let’s launch smarter together.
Cheers to smart, confident, and financially savvy business decisions! A x

EPISODE 195 : Get Paid, Stay Paid: Streamlining Your Payment Cycle for Cash Flow Confidence

Are you tired of feeling like your cash flow is running the show instead of you? In this episode, we get into the real stuff that every business owner faces: getting paid on time and making sure your money rhythm actually works for you.
You’ll hear me dive into the stress and frustration of waiting for payments, chasing up invoices, and juggling expenses – you know what I’m talking about! I share straight-up strategies for streamlining your payment processes, so your cash flow goes from unpredictable headaches to total confidence. We break down the essentials: how your payment systems can set you free, why payment terms matter (and how to fix them if they don’t), how automation can save your sanity and your bottom line, and the magic of syncing incoming with outgoing money.
Expect lots of actionable advice, including:
How to review and fix your payment terms so they suit your business needs
Why automating invoicing and reminders can change everything (and quick tech recommendations)
Tips for making it super easy for clients to pay (hello, multiple payment options!)
My step-by-step plan to map out your cash flow calendar, tighten up systems, and build a buffer so nothing catches you off guard
Seriously, if cash flow is a pain point for you – or you just want more financial peace of mind – this episode is loaded with practical hacks and inspiration for getting back in control. I also mention my Small Business Cash Flow course, packed with tools, templates, and support to help you take action right away.  You will find it at www.amybajada.com.au/cashflow
So, if you’re ready to stop stressing, start planning, and finally enjoy running your business, grab a cuppa and hit play on this episode. Let’s get your payment processes working for you, not against you!
Can’t wait for you to listen – and as always, let’s keep it simple and strategic.