Wednesday Mar 09, 2022
EPISODE 70 : Charelle Griffith - Marketing Strategist
Charelle Griffith is a Business and Marketing Strategist for coaches, consultants and service-based business owners. With a passion for supporting solopreneurs and small business owners, Charelle focuses on taking the overwhelm out of marketing and instead creates marketing strategies that help her clients to shine online, consistently create content that converts, and ultimately build a thriving business that supports the lifestyle they desire. Charelle is also an award-winning book blogger and Founder of PropelHer’s Book Club.
In an online conversation I had with Charelle late last year, Charelle was telling me how she'd recently gone through the process of changing up some of her services, including her pricing strategy, yet still maintaining a targeted and in her words "dreamy" client base. Charelle stopped by to talk all things content creation, pricing strategies, the changes she has recently made to her service offerings and pricing and who she would have play her in a movie about her life.
Some key points made throughout the episode that may be of interest ..
[2:56] Showing up on camera
[4:17] Content creation as a business owner
[7:35] The multiple platforms for content creation and how to approach these
[11:37] The 3 things Charelle suggests a platform should do for you and your profile
[12:37] Scheduling content .. consistency vs algorithm
[14:36] Who engagement numbers can be misleading
[17:52] Charelle's journey to change her services and why it's important to review yours regularly.
[24:15] Pricing ... the importance of getting this right
[35:10] Who Charelle would have play her in a movie about her life and why.
It's definitely a favourite of mine, that I know you will love also ... so come take a listen. A x
Link to Charelle's blog post and free workbook - How to create a content marketing plan' - http://www.charellegriffith.com/content-marketing-plan-free-template/
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