EPISODE 88 : Erin Morris from Erin Morris Co.

As business owners our brand and voice is such an important part of the competitive landscape we find ourselves navigating.  Doing it is one thing, but getting it done right is a whole other thing for which my guest Erin Morris is an expert in. 

Erin Morris from Erin Morris Co, takes some time from her digital nomadic lifestyle to join me to discuss everything from brand stories, copywriting and why it's so important for businesses.  We also explore email sequences, messaging and how the knowledge of Richard Branson getting Virgin (airline) off the ground (pardon the pun) in 3 months has made an impact on the way she values what she can achieve in 3 months.

It's a great in depth, conversation that certainly has forced me to rethink how I see my messaging and in particular how the term "hero" when it comes to website space takes on a whole other meaning.  Join Erin and I as we explore how extremely hard she works to get this right for her clients, and how much love she has doing it ... take a listen. A x

 

Key discussion points throughout the episode;

• Business Brand Stories and how they play a part in getting your messaging right for your business [8:07]
• Donald Miller's "Building a story brand" discussion [8:51]
• Being the guide for your clients journey [9:36]
• What it takes to understand a brand and the steps Erin takes when working with clients [12:16]
• How, "if you speak to everyone, you speak to no one" [14:52]
• What a website needs for conversion [18:29]
• The importance of the Hero section of your website and how you long it takes someone to make a purchasing decision [19:20]
• SEO [25:24]
• Email sequences and the importance of frequency during a launch [31:51]

 

Erin has an amazing download for you to access here 👇🏼

https://erinmorris.co/copy-conversions

 

You can get in contact with Erin in the following places ;

Instagram : https://www.instagram.com/erinmorris.co/

Facebook : https://www.facebook.com/erinmorris.co

Website : https://erinmorris.co/

 

If you'd like to find out more about my Small Business Cashflow Course as mentioned in the episode, simply visit www.amybajada.com.au/waitlist

 

Or join my email community ... www.amybajada.com.au/signup