EPISODE 214 : GUEST EPISODE : Alan & Jess Howle from Triple Effect Media

What happens when your business is making money… but you still feel like you're going backwards?

In this episode, I sit down with Alan and Jess from Triple Effect Media — a husband-and-wife team who built a successful video marketing agency… but found themselves facing a $100K+ tax bill, cashflow pressure, and the very real fear of losing it all.

This isn’t a story about failure.

It’s a story about what happens when you finally get clarity over your numbers — and start making decisions from that place.

We talk about:

• The moment they thought their business might not survive

• Why “just making more sales” actually made things worse

• The shift from reactive → proactive decision-making

• What really changes when you understand your finances

• How confidence is built through small, consistent action

• And what business looks like when it actually supports your life

This episode is real, honest, and one that so many business owners will see themselves in. Because this isn’t uncommon.

But what happens next? That’s the difference.

Key Episode Takeaways:

• Profit ≠ cashflow (and why that matters more than you think)

• More sales won’t fix broken financial foundations

• Visibility creates confidence — even when things aren’t perfect

• Systems and structure remove emotional decision-making

• Growth isn’t always about doing more — sometimes it’s about doing better

• You don’t need to have it all figured out… but you do need to start

About Triple Effect Media:

Triple Effect Media is a boutique video marketing agency helping service-based businesses including wealth, manufacturing and trade service businesses stand out online and attract better-qualified buyers using video content.  Triple Effect Media build real connections through strategic, authentic video content — from scripting and filming through to publishing and performance.

To see more or download a product guide for their services head to: www.tripleeffect.com.au