3 days ago
EPISODE 218 : GUEST EPISODE : Alikki Russell from The Hummingbird Centre
What happens when a business owner goes from making financial decisions based on gut feel… to using their numbers to confidently grow?
In this episode, I sat down with Alikki Russell, founder of The Hummingbird Centre — a thriving psychology practice that has grown from a single room to 40+ staff across multiple clinics.
But this isn’t just a growth story.
It’s a story about what happens behind the scenes when:
- You don’t understand your numbers
- You’re making decisions based on gut feel
- And you’re carrying the weight of a growing team without clarity
Alikki shares the moment everything shifted — when she realised that avoiding finances wasn’t sustainable… and made the decision to lean in.
What followed wasn’t just better cash flow.
It was:
- Better decisions
- Less stress
- More confidence
- And the ability to grow — even in uncertain times
If you’ve ever looked at your reports and thought “is this good?”… this conversation is for you.
What we cover in this episode:
- The reality of growing a business without financial clarity
- Why having a finance team doesn’t replace your responsibility as the owner
- The shift from reactive, gut-based decisions → informed, confident ones
- How cash flow forecasting changes the way you lead your business
- The hidden costs that quietly drain your cash (subscriptions 👀)
- Why “feeling settled” is one of the most underrated outcomes of understanding your numbers
- How financial clarity impacts your team, your family, and your ability to grow
- The difference between “hoping it works” vs actually knowing
Connect with Alikki Russell and The Hummingbird Centre
Ready to get this clarity in your business?
If this episode hit home… it might be time to stop avoiding the numbers and start understanding them.
👉 Check out my Small Business Cashflow Course
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