EPISODE 222 : Profitable… So Where’s the Money?

Your accountant says the business is profitable…

So why does cash still feel tight?

Why are so many business owners making sales, growing revenue and technically turning a profit… while still feeling pressure every single week?

In this episode, I'll unpack one of the biggest misunderstandings in business: the difference between profit and cashflow.

Because a profitable business can still experience cash pressure — and this catches more business owners off guard than you might think.

We'll break down:

• Why profit and cashflow are not the same thing
• How growing businesses can still run into cash problems
• Where cash quietly disappears inside a business
• Why “we’ll catch up next month” can become dangerous
• The hidden impact of timing, payment terms and growth
• Why visibility matters more than panic
• The key questions every business owner should be asking beyond profit

If you’ve ever looked at your numbers and thought: “Okay… so where’s the money then?” — this episode is for you.

This is a practical, honest conversation about what’s really happening behind the numbers and how understanding cashflow differently can completely change the way you make decisions in business.