EPISODE 61 : Let‘s talk about webinars

Let me ask you this ... Have you ever been in the position where you are struggling with an aspect of your business, have no idea how to move the needle to make it work and you feel like your back is against the wall?? Then along comes an ad for a webinar that promises to resolve the issue for you by simply signing up to a webinar that will provide you with the secret sauce. And to sweeten the deal, the webinar is free! 

I grew up in a time when you held your cards close to your chest when it came to your services and what value you could provide. It was the strategy of the time. You weren't going to give away too much, but certainly not as much as we do now. In all fairness we do live in the information age now and thats the ticket to getting the balance right so much so that you provide enough that keeps your audience wanting what you have over anyone else offering the same thing. A balancing act to say the least. But one that's effective. This is where webinars come in and are a great vehicle to do this exact thing. If of course it's done well enough. The kind of webinar that gives you something really tangible to take away and execute immediately into you business regardless of whether you purchase the offer that's presented at the end or not.

Now whilst I'm not an expert on delivering webinars, I've taken a few in my time not only as a business owner, but during my corporate days.

In this episode, I break down my thoughts on the following aspects when it comes to the topic of webinars.

• [3:00] How I'm all for selling of goods or services through webinars, in fact I'm support it and think it's a great way to do so
• [7:23] The 3 elements a webinar should have to ensure it's an effective selling tool
• [10:10] Aspects of webinars that I loathe and why we should be challenging their current structures
• [13:15] Why i'm motivated to discuss webinars at this point in my business

Webinars are now going to be something that I provide to you, my audience on a regular basis.  As such, and the best way for me to reach you reliably to advise when topics will be presented, webinars scheduled or even new free content is available, is via my mailing list.  To sign up to be part of my mailing list to have early access to announcements and member only discounts, simply head to my website www.amybajada.com.au

And if you haven't already, please don't forget to subscribe to this podcast and/or leave a review ... your continued support means the world to me. A x